Instagram is just a mobile app that allows users to instantly take and/or upload photos and quickly edit them employing a unique set of filters and a branded tilt-shift feature (3-D effect) that sets them apart from the rest. It’s removed in popularity faster than any mobile app and is most likely the reason the individual standing in line next to you at Starbuck’s is having a picture of the pastry case for no apparent reason. Instagram is addictive and it features a whole nation of iPhone and Android users hooked. And where the general public goes, your company should follow.
If you’re who owns your company and/or the individual in charge of branding and social media marketing, you need to be privy to the 6 Reasons Instagram is perfect for your company:
1. Instagram is Instantaneous
There’s no hanging around and soon you get back to your home or office to take full benefit of Instagram for brand building. Using your iPhone or Android how to see private account photos on Instagram, you snap the photo, edit, upload, add a review (remember to #hashtag keywords), and share from your brand’s profile within seconds.
2. No Duplicate Accounts Needed
Unlike Facebook and Google+ where you’re required to setup a lengthy personal profile before you put up a brand page, you’re allowed to jump right in as a brand on Instagram without the consequence. It’s a simple enough put up process.
3. Everyone Posseses an Inner-Photographer
Many business owners are at a loss in regards to using social networks to grow their customer base for probably the most part because they don’t have a means with words or learn how to hone their creative juices for content marketing. But everyone likes taking photos and let’s be honest – almost each of us feels like we’ve a talent behind the camera. While darkroom results often prove otherwise, the ease and foolproof editing of Instagram will in fact turn you in to the Herb Ritts of one’s product/service content marketing.
4. It Makes Your Brand Look Interesting
That is the great thing about using Instagram to showcase your product/service. Instagram filters make office supply suppliers, garbage removal services, and even internet marketers look cool. Use Instagram showing off your product/service and even your corporate culture by capturing candid office moments. Instagram albums give personality to brands in a fashion that no other sharing network has had the oppertunity to complete thus far.
5. Produce a Location Page for Your Business
Google Places and the brand new Google+ Local Pages for businesses have proven the significance of having a real location attached to your brand’s online presence. Instagram’s integration with the Foursquare location database allows you to Geotag the location the photo was taken from (i.e. your host to business) allowing it to be included with the location page on Instagram. If users are browsing photos based on location and see something of yours that appeals to them inside their area, you may have a brand new customer. If a location isn’t listed, you can include your company to the Instagram/Foursquare database.
6. It’s Easier to have Followers
Since you can’t post links on Instagram, the general public won’t feel just like they’re being bombarded with SPAM when following your brand account. In the event that you frequently post interesting images that feature your product service on Instagram, customers are prone to follow you there than on any Social Network. It is likely to be easier for you yourself to build brand recognition with a bigger fan base. Because Instagram easily links to your Facebook and Twitter accounts, it can help those social networks grow for you personally as well. The same rules of social network marketing apply though – communicate with (comment and “like”) and follow your visitors FIRST. On Instagram, they actually follow back.
While it doesn’t supply the linking opportunities that many internet marketers are overly involved with, Instagram is the easiest and most fun-to-use social sharing network available and it can be quite a tremendous tool in developing your business’ brand persona and in gaining brand recognition with your online customer base.