By the end of 2024, it’s expected that the blockchain market will grow to $20 billion in annual revenues (source). Which means more companies will come into the crypto industry, & competition will be stiff.
By 2021, the estimated global crypto ownership rate was at on average 3.9%, with over 300 million crypto users worldwide. (source)
Out of a complete world population of 7 Billion, you will find still billions of men and women that want a business to reach out to and have them within the crypto ecosystem through their company.
The opportunities are exciting, and the competition will be fierce. The only thing you certainly can do is create an efficient marketing strategy that brings growth. Crypto marketing strategies If you own a crypto business or handle marketing for one, this post is for you. We discuss what crypto marketing is, how it’s distinctive from traditional marketing, and 10 strategies you need to use to cultivate your business.
What’s Crypto Marketing?
Promoting and selling products or services linked to crypto business (an exchange, a budget, a lending bank, a residential district, etc.) is called crypto marketing. Any activity linked to building brand awareness, getting customers, increasing return customers, and improving sales will come under crypto marketing.
Since the crypto world is pretty new and complex, there’s a necessity for lots of content to educate people concerning the technology, its future, and how it works.
Due to the attractive financial benefits and novelty of the brand new technology, people are constantly looking for the newest information. If your content appears in Google search results, in social media marketing feeds, or in communities, it gets the potential to attract leads to your platform.
Content also helps build authority & trust if people note that do you know what you are talking about and can guide them through it. This provides your brand a better share of mind and leads to people choosing you over a competitor.
The best way to fairly share content is to produce a blog in your website. Whenever someone discovers your blog, they will automatically discover your website and offerings too.
CoinSwitch, a cryptocurrency wallet, publishes blogs around crypto trading for both experts & beginners. Additionally they host Q&A sessions with experts which can be turned into blogs.
What content is effective for a crypto blog:
The main advantage of email marketing is that you are not dependent on any platform’s algorithm to reach your audience. You can send your message as a text, as a video link, or being an image. It’s your responsibility the way you design your email. Email feels such as a 1:1 connection with the brand rather than a social media marketing broadcast, so people are prone to react to your offers & messages.
We at SendX rely on the potential of cryptocurrency and blockchain & don’t accept email marketing service providers’ policy of banning all of the blockchain startups and, thereby, stifling innovation. So if you’re looking for a message marketing platform, take a look at SendX & get your 14-day free trial.
A community will help you attract the best audience and new users. But a residential district means more than just followers on social media. You will not have the ability to moderate or influence any conversation there.
If you wish to have a top effect on people along with your organization, you need to use platforms like Reddit or Telegram. For crypto enthusiasts, discord can be quite a favorite range of platform.
Apart from providing a platform for folks to put on discussions, a residential district is a great way to hear their pain points and understand what they are searching for from the platform. It will help you refine your messaging.
To distribute the token of your cryptocurrency in the hands of the utmost number of individuals, distribute free tokens as a swap for signup on the platform, or perhaps by virtue of being area of the community. This marketing strategy is called Airdrop.