Once you have started recording your podcasts and learned just how to edit and publish them, after this you need to promote them. You could curently have a small subscriber list or a group of friends that’ll tune in to your episodes, and that’s good. But in order to grow your audience and actually make it worthwhile, it requires some promoting. Below are a few various ways to promote your podcast.
Publish it on iTunes (Apple Podcasts)
There are a lot of individuals who tune in to Apple Podcasts (formerly iTunes), including other podcasters, so this should be among the first things you do. Even although you are not an iPhone user, millions of people are. Just having your podcast Apple Podcasts available on the market can help get you noticed.
Many people don’t know what podcast they are looking for and will just search well for a topic or browse the most recently published episodes on their topic of choice appsumo deal. When they find yours podcast, they may tune in to it and then donate to through Apple Podcasts to allow them to send your new episodes for them automatically. If people see it in this manner, they may also let others know about it. For this reason it is important to have it in multiple marketplaces.
Using Social Media
It goes without saying that many individuals who tune in to podcasts will also be using social media. If you learn to share your episodes on social media, this will allow you to to develop your listener base as well.
Start referring to your podcast on different social media sites, such as for instance Twitter, Facebook, Instagram, even YouTube. Share the link on Reddit and use your Snapchat account to go over what your latest episode is talking about. When promoting it on social media, use tags related to the theme of the podcast, your name, title of the podcast, and the various topics you’re covering. This may help more people to get you and your podcast!
Have Your Own Website and Blog
You need to have a location where you could upload the podcast immediately and have others tune in to it right away. When you yourself have a time-sensitive topic you wish to cover, it will not get all the attention you want on Apple Podcasts.
When you first begin on Apple Podcasts, normally it takes as much as 2 weeks for your podcast to be approved. They generally have of a 7 day turnaround, but it may take longer.
For time-sensitive topics, have a website where you could upload it, then share the links on social media. This really is also an excellent place to have a blog where you put text set for your podcast topics, which will then get targeted and get you more listeners through social media searches.
I also use links that take people to my website from my podcast. And links that take people from my podcast to my website. In SEO circles, that is called a back-link and it will help the search engines to get you better.
Add a Link in Your Google Profile
All Google’s different social media areas, formats, and properties are linked together and the seek out those back-links all over the Internet. So you will need to link all your profiles to each other. This will allow you be viewed every time someone looks you up using any kind of Google methods, whether they are on YouTube or Google. You intend to have that link in as numerous places as online as you can get it in order to start branding yourself and get the attention of more listeners.
As you gain more listeners through those links, it moves you farther up the algorithm into more and more searches. This allows more people to get you and as they do, it moves you even farther up the in the search results. It’s one of the best and fastest ways to grow you listenership!
Post it to Pinterest
Among the more surprising ways to promote a podcast is by utilizing Pinterest. This really is primarily useful for images, though they can link straight to the website the images came from. Use this to your advantage by posting a straightforward image, with the title of the podcast or topic, and some brief show notes. If someone is browsing Pinterest, they may encounter your image, and then visit the link to be controlled by the podcast.
Include information in your Amazon Author Account
For those which are authors and selling your book(s) on Amazon, you can produce an author profile. Within that profile, mention your podcast and then add a link in your profile that directs people directly to your podcast! I understand many people I have interviewed over the years that fail to do this. When I explain how simple it’s, they are amazed!
You is likely to be surprised how well this works. For additional exposure for your book(s), don’t forget to fairly share them in your podcast! That helps to create those back-links again!
These are just a couple of simple tips to boost your listeners by promoting your podcast using resources most people happen to be familiar with. You may not need to buy heavy, expensive advertising. In actuality, most of the advertising is doing is sending anyone to your website or podcast site to “check you out.”
Do the same on platforms you’re already using. As opposed to “cat pictures” or funny memes, use these platforms to promote your podcast! Drive some traffic from those who follow you already. In the process, you’ll generate additional listeners, subscribers and, perhaps, some additional revenue (which we shall discuss in a future article).