The real history of Sekonda watches began in Moscow in 1930 with the founding of the First State Watch Factory, the Soviet watch manufacturer. Created under orders of Stalin, the First State Watch Factory was the initial Soviet attempt at manufacturing watch movements and watches. During World War II the factory was briefly evacuated but upon it’s return to Moscow it had been renamed the First Moscow Watch Factory. Throughout the Soviet era this factory manufactured many watches, notably Poljot watches. These watches were used by the Soviet Armed Forces and were required to be of a very good quality as a result. The factory also manufactured the air force standard issue ‘Navigator’ watch worn by Yuri Gagarin on his historic first manned space flight.
The Petrodvorets Watch Factory is the oldest factory in Russia. The factory, positioned in Saint Petersburg, was founded by Peter the Great in 1721, and since 1962, has manufactured Raketa watches.
In 1966, Sekonda was founded in the United Kingdom. Sekonda imported the Poljot and Raketa watches from the USSR and re-badged them with the Sekonda name. These top quality, reliable watches were relatively cheap and were very successful. Due to the introduction of quartz movements, Sekonda moved production to Hong Kong and began making more fashionable watches with this particular new technology. Excellent marketing skills and a variety of great watches led Sekonda to sell more watches than some other brand in the UK in 1988. This location has been held since as a result of an ever expanding, innovative array of watches.
In 1998, the watch market started initially to expand with several fashion watch brands designing and manufacturing their very own fashion watches. In place of increasing the entire sales of watches, this generated market share being spread more thinly across all the watch brands and it became clear that Sekonda watches would have to diversify in order to maintain its market leading position.
In 2004, Sekonda watches added the stylish and contemporary ladies Seksy watch line to it’s range. The Seksy watch range was to be aimed at the 25 to 35 age group and would build on the popular and successful Sekonda watch brand name. 二手 rolex 回收 This brand recognition would instil customer confidence in this new array of ladies Seksy watches. The first Seksy watch range contained eleven watch models and with some excellent marketing campaigns and some very clever and innovative watch designs, several these Seksy ladies watches quickly became best sellers. The success of the Seksy watch brand prompted Sekonda to expand the Seksy watch line to around thirty models within a year.
Per year after the launch of the ladies Seksy watches, Sekonda introduced the Sekonda One array of watches. The Sekonda One watches are fashion watches aimed at men and, much like the ladies Seksy watches, adhere to Sekonda’s winning philosophy of offering fine quality watches at a good deal point. Both lines have since been heavily advertised.
A remarkably popular Seksy watch line is the Seksy Hidden Hearts ladies watch, a slick chrome plated bracelet watch comprising of interlinked heart shapes forming the bracelet and case, a mother of pearl dial and Swarovski crystals set in the event and dial with a top quality Japanese quartz movement. Another popular Seksy watch is the Seksy Eclipse ladies watch, a Swarovski stone set chrome plated quartz watch with an ‘eclipse’ design incorporated into the case and each watch link. Other ladies Seksy watches are the Seksy Curve ladies watch and the Seksy Electra ladies watch, both chrome plated, stone set contemporary designs with beautiful shapes.
Sekonda’s main line of watches consist of several gold and chrome plated dress watches for guys and women with almost every style imaginable. Many watch lines use popular expanding bracelets for convenience and standard bracelet watches and leather strap watches will also be for sale in abundance, all with exactly the same top quality and standards of workmanship that have generated a significantly less than 1% return rate.
For their outstanding affordability, Sekonda watches have been the UK’s best selling watch brand the past two decades. The Sekonda range includes numerous stylish dress watches for guys and women in gold plated, stainless and bi-colour designs in addition to contemporary or classic stone set watches. Sekonda also manufacture SEKSY watches, an exceptionally popular and modern fashion brand also available on our site. All our Sekonda watches feature a top quality movement and feature a 2 year Sekonda guarantee.