Yesterday, someone at the Online Think Tank had asked me why I’m through to all the most recent news – he asked; “where do you receive your news anyway?” What he really was asking is if I obtained most of my news online, from the newspaper, radio or TV? Interestingly enough, I get my news from those sources. Online, I take several RSS feeds, ezines and surf the online news. You see, as a massive “news intake junky” myself, I will say that both online and offline news are important.
Where do you receive your news? Where do we tend to have most of our news? Yes, this really is a very good question, and some say news is much like politics and all news is local stiri transilvania, meaning that you might want to read the local newspaper, watch the local TV, listen to the local radio and head to localized online portal venues. Great news for local media at the same time when much of the advertising dollar is moving towards online venues.
But how people obtain news is really hard to say. For several like me it’s a mix of sources. Maybe, but without proper research, it is merely all talk. In fact, I read a fascinating blog the other day that addressed this dilemma and cited a few surveys that contradicted each other, done of course by the media of every different venue, convenient indeed. This indicates to me that this gentleman’s blog makes a great point in that he shows these “news polls” for what they are. What’s that famous saying; liars figure and figures lie, often enough is the actual truth.
In B2B Magazine which is really a print magazine touting the greatness of Online Marketing, that will be funny by itself, it showed a study that radio, TV and newspapers were creating a slight come back in advertising, of course that’s only because those media outlets work best for elections and there are big bucks being spent. Thus, they must keep up the image that folks are viewing, thus more studies, “done by them” to market themselves. Still, I found it ironic that B2B Magazine agreed with the stats.
Obviously, in regards right down to it, most politicians are becoming a larger percentage of their contributions online so there is plenty of push for valuable content, locally, regionally and even nationally and global. I found your comments spot on, and this is a deep question, that I too want answered with empirical data, real research, unbiased. Indeed, I enjoyed this gentleman’s blog concerning the media and how people obtain news, it surely got me thinking, and I hope I passed this on to you.